Chubb Malaysia embarks on rebrand marketing tour

Vehicle advertising campaign to raise awareness about insurance in-country rebrand

Chubb Malaysia embarks on rebrand marketing tour

Insurance News

By Gabriel Olano

Chubb Insurance Malaysia recently launched an advertising campaign, titled “Chubb on Wheels”, to raise visibility about the company and its new motor insurance product after a rebrand.
The insurer, which is under the global Chubb insurance brand, but formerly known as ACE Jerneh, rolled out 120 cars emblazoned with the company’s logo to navigate the roads of Malaysia. Half of those vehicles will be found in the Klang Valley, while one-fourth will each be in Penang and Johor Bahru.
“It’s been a year since the Chubb brand was launched in Malaysia. The Chubb name may still be new to many who knew us as ACE Jerneh before the name change,” said Steve Crouch, Chubb’s country president for Malaysia.
He added: “Besides brand recognition, the campaign will also help bring increased awareness to our first non-tariff rated motor policy, MY Car Insurance. Using the car as the canvass for our brand is not only expedient for our new product launch but helps with brand recall given the visibility of the brightly coloured stickers on the cars.”

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