Insurance programme for airline’s frequent flyers takes off

Firm to provide additional insurance and other services for preferred clients in order to boost ancillary income

Insurance programme for airline’s frequent flyers takes off

Insurance News

By Gabriel Olano

Airline Garuda Indonesia has launched an insurance programme for members of GarudaMiles, its frequent flyer program, as part of its push to boost revenue from auxiliary sources.

The Garuda Lifestyle Protection programme was developed in partnership with Willis Towers Watson and Chubb General Insurance Indonesia and covers wallet, handbag, and document theft, as well as theft of electronic devices from cars and misuse of cell phone minutes, the Jakarta Post reported.

The programme also allows its members to access other services such as priority check-in, use of the lounge, and an additional baggage allowance of 15kg.

“Our new vision at Garuda Indonesia is to grow beyond our core [customer base], and that means we have to provide more than just aviation services to our customers,” said the airline’s president-director Pahala Mansury.

Meanwhile, its spokesman Ikhsan Rosan said that the airline looks to bring in US$54 million in ancillary revenue in 2018, up from US$44 million in 2017, adding that it is forming partnerships with various firms such as insurance companies, banks, and e-commerce marketplaces.

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