Nippon Life sets sights on insurance brokerage

Deal meant to help insurer expand its reach, targeting younger consumers

Nippon Life sets sights on insurance brokerage

Insurance News

By Gabriel Olano

Japanese insurer Nippon Life Insurance is looking to purchase brokerage Hoken-no 110 Ban in order to expand its store network to help in targeting younger people, a very crucial market.
No value has been revealed for the proposed acquisition, but it is expected to run into billions of yen, or tens of millions of dollars. According to a report by Nikkei, negotiations are working towards an agreement to purchase all of the shares from the brokerage’s founders.
Hoken-no 110 Ban currently has 90 locations across Japan, centring on the Kyushu area. It is in sixth place in terms of brokerage fee revenue, with around ¥5 billion (US$44.4 million) annually.

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The Japanese insurance industry is rapidly expanding its reach via acquisitions and partnerships. Last year, Nippon Life gained an additional 50 locations with its purchase of brokerage LifeSalon for around ¥1 billion (US$8.9 million). The insurer hopes that such purchases will help it to reach younger customers by grasping the latest market trends.
Despite being acquired by an insurer, Hoken-no 110 Ban stores will continue to distribute products from multiple insurers.

Meanwhile, Nippon Life is also partnering with telecoms carrier NTT Docomo, with the latter’s stores recommending insurance products to its customers.

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