Oona Insurance Indonesia has partnered with digital payment platform GoPay and insurance brokerage Prodigi to offer simplified health insurance options to millions of Indonesians.
Through this initiative, GoPay users can now access insurance products via GoPay Asuransi, a new feature on the platform, with Oona Insurance serving as the exclusive provider.
The integration allows more than 30 million GoPay users to purchase insurance plans conveniently within the app.
The process involves answering a few basic health questions, with personal details automatically filled in from the user’s GoPay account. Payments are completed using GoPay, simplifying the transaction process.
Manik Bucha, group chief underwriting officer at Oona Insurance, said the partnership’s goal was to make insurance more accessible.
“By collaborating with trusted partners like GoPay and Prodigi, we are breaking barriers to insurance access with affordable and simplified products designed for today’s digital consumers,” he said.
Two insurance plans are currently available through GoPay Asuransi:
Kiki Apriyani, GoPay’s head of marketing for money management, said the collaboration reflects a broader effort to support financial inclusion.
“By making health insurance products more accessible and affordable, we aim to enhance financial resilience for GoPay users across Indonesia and look forward to exploring more opportunities with Oona Indonesia to deliver innovative, impactful solutions in the future,” she said.
This partnership aligns with trends across the ASEAN region, where private health insurance demand is growing amid significant disparities in healthcare access.
The “ASEAN Insurance Pulse 2024” report by Malaysian Re explored the region’s healthcare systems, focusing on disparities in access and the challenges posed by rising costs. It also examined the role of insurance in addressing these issues while supporting market growth.
Healthcare access varies widely across ASEAN countries. Some nations, like Brunei and Thailand, offer universal healthcare funded by taxes, while others, including Indonesia and the Philippines, operate employer- and worker-funded national health schemes. In countries such as Myanmar and Cambodia, out-of-pocket expenses dominate healthcare spending, making up 70% and 55%, respectively, in 2021.
Private health insurance, valued at US$7.5 billion in 2023, is increasingly popular in urban areas with higher-income populations. This growth is attributed to rising disposable incomes, increased awareness of healthcare needs post-pandemic, and perceptions that private healthcare offers better service quality than public options.
Despite rising demand, healthcare costs remain a significant challenge across the region. Medical inflation, aging populations, and a growing prevalence of chronic diseases such as diabetes and cardiovascular conditions are driving up expenses.
Public healthcare systems are under strain, while private systems face inefficiencies, including a lack of transparent pricing and overuse of medical services.
