Prudential enters integration agreement with insurtech firm

Prudential enters integration agreement with insurtech firm | Insurance Business

Prudential enters integration agreement with insurtech firm

Prudential Corporation Asia has entered into a regional agreement with HælthTech, a specialist provider of technology solutions and operating platforms for insurers.

Under the agreement, Prudential will integrate HælthTech’s OMNI cloud technology into its PRUWorks platform, a digital ecosystem designed for small- and medium-sized enterprises (SMEs) across Asia. With PRUWorks, SMEs can access a range of insurance products, employee benefits, and business services.

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In a statement, Prudential said that it plans to use HælthTech’s OMNI technology to enable straight-through processing of transactions and the automation of core processes. The integrated administration platform will be deployed in all markets where PRUWorks will be launched.

“As a leading insurer and asset manager, Prudential is committed to supporting the growth of SMEs, which are the backbone of Asia’s economy,” said Nic Nicandrou, chief executive officer of Prudential. “By broadening and simplifying access to insurance and employee benefits, PRUWorks enables business owners to focus on what matters most – growing their business.”

“With HælthTech’s cloud technology, PRUWorks’ single digital platform delivers a wealth of complementary offerings from our growing ecosystem of partners across health services, wellness and electronic payments.”

Simon Spratt, chief executive officer of HælthTech, said that the agreement builds on a shared goal of using technology to better serve customers.

“Prudential and HælthTech have a shared vision to create customer-centric solutions using innovative technology,” said Spratt. “With the fully integrated and versatile OMNI platform, PRUWorks will give SMEs centralised, easily accessible digital services that deliver great value and an enhanced user experience.”