Chubb Life Hong Kong has introduced a new digital insurance product, Health Up, combining term life and accidental death coverage with a suite of annual health and wellness benefits.
The plan targets individuals between 18 and 55 years old and is part of the insurer’s strategy to align personal protection with lifestyle-oriented services.
Health Up is priced at HK$800 per year – approximately HK$2.19 per day – and includes access to wellness products and services from several health providers, including Comvita, Doctor’s Choice, EC Healthcare, and Eu Yan Sang.
Enrolees can choose one wellness service annually, which may include medical and hearing tests, dental cleaning, or supplements such as probiotics and immunity boosters.
The offering is fully digital, with applications available through Chubb Life Hong Kong’s online platform. No medical exams or financial disclosures are required.
A partnership with the MoneyBack App enables members to receive discounts and collect loyalty points when using a promo code to purchase the product through Chubb’s dedicated Health Up webpage.
Belinda Au, president of Chubb Life Hong Kong and head of North Asia, said the initiative reflects a broader focus on holistic health.
“We recognise the importance of a comprehensive and holistic approach to personal protection, health, and well-being in today’s environment. With Health Up’s simplicity and seamless online application process, we believe Health Up will encourage our customers to adopt lifestyles that prioritise their personal well-being and enhance their overall health and wellness,” she said.
To support customer acquisition, Chubb is offering a 30% discount on Health Up through selected partner networks, including JP Partners Medical and Vita Green. The offer is valid from April 30 through June 30.
The product is built on Chubb Studio, the firm’s digital platform designed to streamline insurance integration across partner ecosystems.
The launch comes as new data shows diverging insurance trends in Hong Kong and Singapore. A survey from MDRi, which polled 1,000 consumers across both cities, found that while demand for medical insurance remains strong, market dynamics vary significantly.
Singapore shows higher insurance penetration, with 90% of respondents holding medical coverage compared to 81% in Hong Kong. In addition, nearly half (49%) of Singaporeans surveyed have individual medical policies, while that figure stands at 36% in Hong Kong. The proportion of uninsured individuals is also greater in Hong Kong at 19%, versus 10% in Singapore.
Among affluent individuals, the intent to buy new policies in 2025 is greater in Hong Kong. MDRi reports that 48% of high-net-worth individuals in the city plan to purchase additional medical insurance, compared to 30% in Singapore.
When asked why they intend to purchase new policies, Hong Kong respondents pointed to gaps in coverage (44%) and growing healthcare expenses (36%). In contrast, 43% of Singaporeans prioritised financial risk management, with 39% citing expanded coverage options as a key motivator.
Premium cost remains the most frequently cited barrier to insurance uptake. In Hong Kong, 62% of those surveyed said high premiums deterred them from securing coverage, while 52% of Singapore respondents shared the same concern.
