Tokio Marine Holdings Inc has formally launched its new subsidiary, Tokio Marine Healthcare Co Ltd, as part of its broader strategy to offer preventive healthcare services and support workplace health management across Japan.
Originally set up in April 2023 as a preparatory unit, the newly renamed subsidiary will now begin offering services targeting early detection of health risks and lifestyle-related conditions.
The firm will focus on preventive care to support healthier ageing and help mitigate future healthcare costs – an area increasingly prioritised amid Japan’s demographic challenges.
The initiative is part of Tokio Marine Group’s focus on responding to social and economic issues such as an aging society, shrinking workforce, and rising medical expenses.
The healthcare arm, headquartered in Tokyo’s Chiyoda Ward, will develop and provide digital tools to help employers manage and improve employee health outcomes.
“The newly established company will contribute to improving corporate value and creating a rich 100-year life for people by providing new health improvement services to employees of companies and organisations. These services will be centred on the detection and visualization of health risks based on health checkups, as well as guidance and support for risk improvement,” the company said in a statement.
Tokio Marine Healthcare will introduce a new digital platform called HelDi as its initial offering.
The tool is designed to help businesses foster better employee health behaviours by combining data insights with wellness programming.
The service will initially be implemented at Tokio Marine & Nichido Fire Insurance Co Ltd, with plans to expand availability to corporate clients nationwide.
HelDi focuses on three categories:
The platform allows companies to analyse aggregate data to guide health-related strategies, while employees retain control of their individual health records. These records are stored securely and remain accessible even after employment transitions.
The launch of this service coincides with broader consumer concerns over escalating healthcare costs in Asia. According to Manulife’s 2024 Asia Care Survey, 75% of respondents identified rising medical expenses as their top financial concern – exceeding fears related to inflation.
The survey also found that 39% of participants placed greater importance on physical health over financial or mental well-being.
