FWD JA SparktheDream program in Singapore reaches over 2,700 primary school students

Over 10,800 hours of experiential learning accumulated since the program's inception

FWD JA SparktheDream program in Singapore reaches over 2,700 primary school students

Insurance News

By Kenneth Araullo

FWD Singapore, in collaboration with Junior Achievement (JA) Singapore, has successfully engaged over 2,700 primary school students in Singapore through its JA SparktheDream program, aiming to enhance their financial literacy and money management skills.

Initiated in Singapore in 2022, JA SparktheDream is a program dedicated to educating young individuals to be financially savvy, innovative, and socially aware. The program has been designed to involve primary school students, teachers, parents, and volunteers in an integrative learning process. Since its inception, participants have accumulated over 10,800 hours of experiential learning in financial literacy, supported by more than 120 trained volunteers from FWD and the local community.

JA SparktheDream offers a comprehensive experience, including:

  • Volunteer-led workshops
  • Interactive online learning platforms
  • Family-oriented activities for integrated learning
  • Community sharing sessions
  • A regional student exchange event focusing on socio-economic wellness in local communities

Beyond financial literacy, the program introduces social innovation as a key aspect, teaching students to become socially responsible and proactive in their communities. It aims to empower them to take control of their financial futures.

The program includes the JA SparktheDream Social Challenge 2023, where students apply their learning to address local issues, such as support for lower-income families and job matching. This challenge, which began as a pilot, aims to nurture creativity and empathy among students.

The program culminated in a regional showcase at the end of November, where selected teams presented their social innovations and financial insights online and interacted with peers from other pan-Asian markets involved in JA SparktheDream.

“At FWD, we believe that developing financial literacy early in life is important as it helps to establish better money management habits and build a strong foundation for a financially resilient future,” said Adrian Vincent, FWD Singapore CEO. “As one of the pilot markets for this flagship programme with JA Singapore, I’m pleased to see that the JA SparktheDream programme has impacted over 2,700 primary school students since launch, equipping them with financial and foundational life skills they need - such as learning how to save, spend and earn.”

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