Hyperion Insurance Group announces rebranding

The 'new' name is a call back to the firm's origins

Hyperion Insurance Group announces rebranding

Insurance News

By Alicja Grzadkowska

Hyperion Insurance Group officially has a new name, after the company announced today that it will now be called Howden Group Holdings, effective immediately.

Hyperion, which is the parent company of insurance brands like Howden Broking, underwriting business DUAL, and data analytics and digital delivery firm Hyperion X, was actually founded in 1994 as Howden Pangborn, and only evolved into Hyperion after the launch of DUAL in 1998.

“As we set our sights on the next 25 years as a business approaching £1 billion in revenue with 8,000 employees and operations in 40 countries, our broking operations united under the Howden brand, and DUAL taking the lead in the industry in defining what the underwriting business of the future looks like, it is the right time for us to bring further simplicity and authenticity to the group and to take on a new old name,” said David Howden, CEO, Howden Group Holdings. “I have always been clear that we are building a sustainable business with a difference, and as we grow we must ensure that we both stay true to our roots and the culture that got us to where we are today, whilst facing forward with the right proposition for our employees and our clients.”

Any other brands that have ‘Hyperion’ in their name will soon be changed to Howden as well, including the Hyperion Foundation, which will now be known as the Howden Group Foundation, as well as Hyperion X, which will now trade as HX, according to a press release.

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