Insurance moves: Willis, QBE Asia

Willis creates a new Asia CCO role and brings back a regional veteran as QBE Asia's wholesale chief exits after nine years

Insurance moves: Willis, QBE Asia

Insurance News

By Roxanne Libatique

Two insurance firms with operations across Asia have announced leadership changes this week that each carry a specific structural signal rather than simply rotating personnel.

Willis creates a CCO role and returns a competitor hire

Willis has appointed Oliver Pryce (pictured, left) as head of corporate risk and broking for Southeast Asia and Rupert Roberts (pictured, right) as chief commercial officer for Asia, both effective January 4, 2027. The CCO role is newly created - established to oversee commercial strategy across Asia including sales, large accounts, bid management, industry specialties, marketing alignment and sales operations. Creating a dedicated CCO position at regional level signals that Willis is investing in commercial infrastructure across Asia rather than simply managing personnel succession. Roberts moves into the new role from his current position as head of CRB Southeast Asia, which Pryce will take over.

Pryce's appointment is a return hire after five years with another international insurance broker - a deliberate talent acquisition rather than a standard succession. Return hires with established client relationships and market connectivity are harder to replicate through external recruitment in markets where broker relationships define deal flow, and Luke Ware, head of Asia at Willis, specifically cited Pryce's deep client relationships, strong market connectivity and understanding of Southeast Asia dynamics alongside his commercial and broking credentials. Ware described Roberts' new role as central to creating a more connected and high-performing commercial organisation across Asia, sharpening execution and strengthening collaboration.

QBE Asia's CFO steps into wholesale CEO gap

QBE Asia has appointed Tay Siang Leng, its chief financial officer for Asia, as interim chief executive officer for Wholesale Markets Asia, effective immediately, following the departure of Ronak Shah after nine years with QBE Asia. Shah is on garden leave until the end of September with no successor named. A CFO covering a CEO gap in an adjacent business unit is a specific operational risk management response rather than a planned succession - it maintains continuity for partners and customers while the permanent hire process proceeds, but it creates a transition period in which Tay is managing two distinct mandates simultaneously as he transitions out of his finance responsibilities.

Tay joined QBE in 2019 and was involved in establishing the wholesale business cluster, giving him operational familiarity with the division he is now leading on an interim basis. He reports to Rob Kosova, CEO of QBE Asia. QBE said the arrangement is intended to maintain operational continuity during the transition.

The nine-year tenure of the departing wholesale CEO is the detail that gives the succession gap its specific weight - long-tenure departures in specialty wholesale businesses, where relationships with cedants and capacity providers are built over years, create a specific continuity risk that an interim from a finance background can manage operationally but cannot fully substitute for on the market-facing side.

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