Major Chinese insurer buys… baby products

The popular global baby product brand will be reportedly sold for £300m and its British private equity owner will pocket £135m from the deal

Insurance News

By Louie Bacani

One of China’s largest insurers is set to acquire the producer of Tommee Tippee baby products from British private equity group 3i.
Ping An Insurance’s investment vehicle Jahwa Group will buy Mayborn Group, the owner of the Tommee Tippee brand, the Financial Times reported.
An insider revealed that Mayborn will be sold for £300m, the Telegraph also said in a report.
According to both reports, 3i will get £135m from the transaction, which is over thrice the amount that the British company paid for acquiring Mayborn in 2006.
Mayborn was able to expand into the US and doubled its profits under 3i’s ownership.
The Financial Times said the company has become the fastest growing baby bottle brand in the US with almost US$40m sales in 2015.
 “Since the take private of Mayborn, the transformation of the company from being largely UK focused into a market leading global business has been significant,” the publication quoted 3i partner Alan Giddins as saying.
A spokesman for Mayborn confirmed to the Telegraph that the company's headquarters will stay in Cramlington, Northumberland.
Mayborn chief executive Steve Parkin will also continue to lead the company under the ownership of Ping An.
"Mayborn has undertaken a transformational journey over the past 10 years," the Telegraph quoted him as saying. "I am looking forward to working with Jawha Group for the next stage in our development."

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