Sompo International releases brand campaign

New tagline underscores company's core values

Sompo International releases brand campaign

Insurance News

By Terry Gangcuangco

“Promise. Trust. Protect. At the centre of everything we do.”

That is the new tagline of Sompo International Holdings, as part of the specialty provider’s brand campaign designed to shine a spotlight on the firm’s commitment not only to customers, but also to its workforce and partners.

Additionally, according to the Bermuda-based enterprise, the branding is a reaffirmation of the company’s “increasing relevance” in the world of international commercial property and casualty (re)insurance.

“At Sompo International, we believe that core values drive success,” asserted Sompo International’s commercial P&C chief executive Chris Gallagher.

“In today’s world, more than ever, it is vitally important that we stand behind the promises we make to our clients, business partners, and employees. The Sompo International [platinum] ring is more than just a logo; it is a symbol of that promise.”

Meanwhile Sompo International executive chair John Charman, who also serves as CEO of overseas insurance and reinsurance at parent firm Sompo Holdings, believes that continuing to build brand awareness is a key component in their journey towards becoming a top 10 global (re)insurance business.

Lifting the lid on the undertaking, Charman noted: “We have launched this new campaign to represent the evolution of the Sompo International brand, and I am extremely proud that Sompo International is trusted to deliver on its promises, protecting clients around the world every day.”

He said the campaign acts as a “great reminder” of who Sompo International should be keeping at the centre of everything it does as part of the organisation’s commitments.

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