Tahoe Investment Group has launched the newly-rebranded Tahoe Life, a Hong Kong-based insurer targeting the high net worth segment.

Formerly known as Dah Sing Life Assurance Company, the insurer has been present in the Hong Kong market for almost 30 years before being acquired and renamed by mainland China-based Tahoe Group in June.

After the rebranding, Tahoe Life will offer various life insurance and investment-linked products and services, especially targeted at wealthy clients. The company also opened a 1,100 square-metre office in Tsim Sha Tsui.

"With the establishment of a new brand identity and the support from [Tahoe Group], Tahoe Life is devoted to providing leading-edge insurance services, investing in advanced insurance-technology which redefines the market and developing exquisite high-quality life insurance products,” commented Paula Wai-Yee Choi, CEO of Tahoe Life.

The launch ceremony, held on Friday, was led by Choi and Huang Qisen, chairman of the Tahoe Group. Among the guests were Bernard Chan, Convenor of the Hong Kong Executive Council, Chan Kin-por, member of the Legislative Council, and international actor Jackie Chan.


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