Singaporean brokerage g&m Pte Ltd has rebranded to a new identity – eazy.

Established in 1975, the company offers risk advisory services for retail insurance segments, with a focus on luxury automotive and supercar insurance.

According to Eazy, the change was spurred by evolving market dynamics and the need to integrate technology and innovation to its operations and better serve customers. The name change was also accompanied by the launch of eazy’s new insurtech aggregator – an automated online portal and an employee benefits pricing calculator hosted on its website.

“The business and consumer landscape have changed dramatically post pandemic,” said Douglas Chia, eazy group CEO. “How people work and live, what they prioritise time for, the level of human interaction they want, has made insurtech and harnessing technology to enable this, even more important than before.

“We have identified growth opportunities that will allow us to capture a much wider retail audience and to fulfil our ambition of becoming one of Singapore’s leading insurtech companies. Beyond insuring Singapore’s super and luxury car population, eazy will also focus on SMEs, travel and healthcare solutions. We are big advocates on keeping things transparent and to deliver an exacting standard of customer engagement and service.”