FD Beck Insurance Brokers

FD Beck Insurance Brokers has been providing expert insurance brokerage services in Melbourne since 1898. We pride ourselves on our knowledge and flexibility in dealing with our clients and their varied business needs.

Our ability to adapt is key to our longevity, and our digital strategy has never been more crucial. In a highly competitive market, FD Beck set out to create a point of difference in our product offering. Importantly, we needed a digital strategy designed to drive traffic to our website quote portals, so we focused on customer education and ease of use through quote automation.

Content marketing has allowed FD Beck to be proactive in answering potential customers’ frequently asked insurance questions. We have created 22 concise, relevant and informative videos that are designed to answer consistently asked and researched questions relating to professional indemnity and public liability insurance. Increasingly, consumers want to be able to educate themselves with simple, easy-to-understand information in a format that requires little effort. We also understand that some customers prefer to engage with videos rather than static text, so creating more interactive and visual content is essential to our strategy.

Using content marketing, SEO and social media, we promote the videos and blogs, then direct visitors to our online quote portal, simplifying the process of purchasing insurance. Our clients can now obtain insurance quotes simply, cost-effectively and efficiently across seven different insurance products, such as PI insurance, general liability, cyber, etc., spanning hundreds of occupations. Given the 24/7 nature of our online quote portal, it allows clients to deal with their insurance needs outside of standard business hours.

The strategy has differentiated us from competitors while staying true to our core business, and with a significant increase in sales of our online offerings, it is one that has paid dividends.

Company Name:
FD Beck Insurance Brokers

Telephone No.:
+611300155338

Email:
[email protected]

Website:
https://fdbeck.com.au/