Ausure Insurance Brokers has embarked on a major advertising campaign aimed at enhancing its visibility across Australia.
Initiated on June 2, the campaign targets daily commuters in South East Queensland, Victoria, and New South Wales, using digital billboards and buses in over 20 locations.
To augment this effort, the brokerage is also running digital advertising campaigns, including social media and Google Ads, within the same regions and time frame.
The initiative is part of Ausure’s ongoing strategy to bolster brand awareness, which has involved multiple activities over the past 18 months.
In addition to the current advertising push, Ausure sponsors the Newcastle NRL Knights. The company’s logo is featured on the players’ shorts and displayed on stadium signage at McDonald Jones Stadium in Newcastle.
The campaign is expected to provide significant benefits to local Ausure brokers, many of whom operate under the Ausure name.
“We are thrilled to be able to launch this exciting advertising campaign across Australia. One of our primary goals is to make Ausure a recognised brand by every Australian, and this is just the first of many new and exciting initiatives we have planned over the next 18 months. We have spent most of last year increasing our broker’s digital presence and ensuring we are easy to find online, and now we’re taking it into the real world,” said Ausure head of marketing Charline Mitchener. “We’re eager to see the impact that the campaign will have on the local Ausure brokerages, and the feedback we receive will help us determine if we should extend the campaign to more regions and in more ways throughout Australia.
“We are confident that our brokers are some of the best in the industry and Australians can rely on them to provide trusted insurance advice – they just need to know how to find them. This advertising will help with that.”
Ausure is calling for more thorough conversations between brokers and their clients regarding the real replacement costs of insured assets. It explained that underinsurance issues often emerge when the declared value of assets on policies fall short of their true replacement costs.
