IAG was recognised for excellence at the annual Vision Critical APAC Customer Intelligence Summit recently held in Sydney.

IAG has been awarded the 2016 Visionary of the Year for Asia-Pacific, in recognition of its use of customer insight in developing its NRMA Insurance ‘DIY Deidre’ marketing campaign.

The campaign, which features a proactive grandma showing how easy it is to manage insurance policies and claims online using NRMA’s do-it-yourself facility, has helped drive significant online engagement for the brand.

The summit was attended by customer-centric professionals across a wide range of industries.

Peter Harris, EVP and managing director, Asia-Pacific for Vision Critical, said: “Our annual Customer Intelligence Summit is a great opportunity for us to learn from our customers and for our customers to learn from each other.”

“In a rapidly evolving ecosystem, the exposure to real-world examples, combined with thought leadership and best practices, has proven to be invaluable. It’s why our customers keep coming back to the summit each year.”

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