IAG bags visionary award

IAG bags visionary award

IAG bags visionary award IAG was recognised for excellence at the annual Vision Critical APAC Customer Intelligence Summit recently held in Sydney.

IAG has been awarded the 2016 Visionary of the Year for Asia-Pacific, in recognition of its use of customer insight in developing its NRMA Insurance ‘DIY Deidre’ marketing campaign.

The campaign, which features a proactive grandma showing how easy it is to manage insurance policies and claims online using NRMA’s do-it-yourself facility, has helped drive significant online engagement for the brand.

The summit was attended by customer-centric professionals across a wide range of industries.

Peter Harris, EVP and managing director, Asia-Pacific for Vision Critical, said: “Our annual Customer Intelligence Summit is a great opportunity for us to learn from our customers and for our customers to learn from each other.”

“In a rapidly evolving ecosystem, the exposure to real-world examples, combined with thought leadership and best practices, has proven to be invaluable. It’s why our customers keep coming back to the summit each year.”

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