Integrity Life has bolstered its retail team with two new appointments as it prepares for the launch of its retail product early next year.

Julie James will take the role of regional manager of retail, taking charge of building Integrity’s retail business in NSW, the ACT, and QLD; while Cornell Hoffman will become head of finance, overseeing financial operations across the business.

James brings 30 years of life insurance industry experience to her new role, including seven years at CommInsure and 11 years at Zurich. She has also held senior roles with Lumley Life and Tyndall Australia. For the past 12 years, James has held the position of state chair for the Association of Financial Advisers (AFA) NSW State Committee.

James “brings extensive sector knowledge and adviser relationships to the newly-created role of regional manager, and will work with advisers in three states, to help them deliver customised life insurance solutions, suitable for all Australians,” said Chris Powell, managing director.

Hoffman has two decades of financial services experience, including at TAL, Commonwealth Bank, Westpac, and Zurich. He will report to Lesley Mamelok, chief financial officer.

“Joining our finance team, Cornell brings strong technical skills and a deep understanding of the life insurance sector, including the design and implementation of insurance systems,” Powell said. “Importantly, both Julie and Cornell share our commitment to transparency, simplicity, and innovation in life insurance.”