NTI reveals new brand identity

NTI reveals new brand identity | Insurance Business

NTI reveals new brand identity
Following the announcement of its new marine offering, a leading specialist insurer has launched a new brand identity to reflect the firm’s evolution over its 40 years of operations.

In a statement, NTI said its new identity, which includes a “group” brand as well as enhancements to the National Transport Insurance brand, will reflect its “DNA as a specialist, expert, innovator, and service differentiator” in its chosen markets. 

“The NTI story has evolved to include our position as a market leader in mobile plant & equipment insurance, as well the leading roadside assistance provider for heavy vehicles,” said NTI CEO Tony Clark.

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“With the exciting announcement of Marine Protect: Powered by NTI, the time is right for our visual identity to reflect our position as Australia’s Specialist Insurer.

“The new NTI logo will be used to represent the company as a whole, while the National Transport Insurance, Truck Assist, Yellow Cover, and Marine Protect brands will be used to deliver products and services to our customers and partners.” 

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