Suncorp names new brand-and-marketing hire

The agency brand expert joins the insurer from M&C Saatchi

Suncorp names new brand-and-marketing hire

Insurance News

By Mina Martin

A Brisbane-based insurance giant has announced the appointment of a former M&C Saatchi boss to a marketing role.

Mim Haysom, ex-general manager for M&C Saatchi, will take up the role of executive general manager of brand and marketing at Suncorp starting June 1.

Haysom will be in charge of overseeing the insurer’s network of brands, including AAMI, GIO, Apia, Shannons, and Vero, strengthening the Suncorp brand nationally, and further building the company’s digital marketing and automation capabilities, CMO and B&T Magazine reported.

Haysom brings extensive brand experience to her new role, having built some of the world’s most recognisable brands, such as Woolworths, Lexus, IAG, and Optus. She also served as managing partner of M&C Saatchi and regional group head of ANZ at TBWA/Whybin.

Haysom is “known for her cut-through creative and for her drive to find way news to move the industry forward – we’re lucky to have her,” said Pip Marlow, Suncorp CEO for customer marketplace. “She understands our market, and one of her key focus areas will be to take Suncorp’s network of brands to the next level.”


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