Yamaha Financial Services sponsors superbike world championship

Yamaha Financial Services sponsors superbike world championship

Yamaha Financial Services sponsors superbike world championship Yamaha Financial Services, a specialist motorcycle finance and insurance company, has extended its partnership with Dorna WSBK Organisation (DWO) and the Phillip Island Grand Prix Circuit for another year in support of the Australian round of the 2017 MOTUL FIM Superbike World Championship.

As main sponsor, the specialist insurer has secured the naming rights for the event, which will be called the YAMAHA Finance Round of the 2017 MOTUL FIM Superbike World Championship. The event will take place on 24-26 February 2017 at the Philip Island Circuit.

Brad Ryan, managing director of Yamaha Financial Services Australia, said: “Yamaha Finance and Insurance is delighted to be partnering the Phillip Island Circuit and DWO for a second time in support of the 2017 Australian round of the MOTUL FIM World Superbike Championship.”

“We think, as the only specialist captive Motorcycle Finance and Insurance company in Australia, it’s our job to give back. We believe this high level of involvement helps us understand our customers better, but is also a way to show our support of the wider industry.”

Marc Saurina, commercial and marketing director of WorldSBK, also commented on the partnership: “The exposure offered by the Championship and the impressive reputation WorldSBK has in Australia provides the perfect opportunity for Yamaha Financial Services to engage directly with their customers in the local insurance market..”

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