The extended partnership provides Zurich with a continued platform to connect with customers, partners, employees, and the Australian community and build brand strength. Its logo will continue to be featured on the front of the Demons’ men’s guernseys and displayed on the back of the Demons’ AFLW guernseys.
Justin Delaney, the chief executive officer of Zurich Life & Investments, commented: “We’re thrilled to extend our partnership with Melbourne Football Club. Since 2018, we’ve had the opportunity to experience the club’s fantastic culture, strong values, and passion first-hand. It’s exciting to see this reflected in their recent on-field performance.”
Melbourne Football Club CEO Gary Pert added: “Zurich has always been committed to supporting our entire club and has been particularly strong supporters of our AFLW program and the work the club undertakes in the community space.”
Zurich has been Melbourne Football Club’s co-principal partner since 2018. Its sponsorship arrangement broadened in 2020 when it became the co-principal partner of the club’s AFLW team. During the partnership, the organisations have collaborated to deliver impactful community initiatives, including the recent “Goals for Good” campaign.
The organisations also collaborated to launch Zurich’s Tackle Your Feelings initiative, a community mental health program that saw football equipment valued at $20,000 donated to 60 junior clubs through the AFLW season. The initiative resulted in Zurich taking home the “Community Initiative of the Year” award at the 2021 Financial Standard Max awards.
Speaking about the cultural alignment between the two organisations on diversity, community, and inclusion, Delaney said: “Partnering with Melbourne helps to strengthen Zurich’s reach across many important diversity and community initiatives.
“We’re proud to have Neville Jetta as one of our ‘Tackle Your Feelings’ ambassadors, helping to champion positive change in mental health. We are also proud to support the Dees’ efforts around important causes like FightMND and the Reach Foundation.”
