It's the first month of 2022, but Zurich Life & Investments (Zurich) is already busy expanding its team – appointing Ahmad Racheha as the new head of digital and member engagement, following two senior appointments to its health services team.

Racheha joins Zurich from Australia's second-largest super fund, Aware Super, leading its digital transformation journey as the head of digital. He has more than 20 years of experience in driving business innovation, leading digital transformations, and managing online channels across different industries.

He will commence on the newly-created senior leadership role within the Group Insurance team in February 2022 and report to Darren Wickham, who leads the team.

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Commenting on the appointment, Wickham said Racheha's “deep experience in using technology to engage customers” will help Zurich's super fund partners engage their members.

“In a post-stapling world, insurance remains one of the main reasons employees do not change fund, so ensuring that members understand and make informed choices about their insurance is more important than ever,” Wickham added. “Ahmad's innovation background will take our market-leading technology to the next level and assist us in bringing Zurich's scale and global capabilities for the benefit of our Group Insurance partners and their members.”

The other two new members of Zurich are Dr William (Bill) Monday and Stephanie Pierce as the new chief medical officer (CMO) and senior marketing and communications manager (health services), respectively. They will report to Dr Sally Phillips, the head of health services.