As part of a major overhaul and rebrand of its adviser-facing portal, Zurich Financial Services Australia has selected to adopt UnderwriteMe’s Underwriting Rules Engine (URE), powered by Pacific Life Re.

The URE includes an automated pre-assessment tool as well as the most comprehensive and advanced ruleset in the market for all life-insurance products, with a database having in excess of 600 rules covering more than 6,500 medical conditions.

UnderwriteMe’s URE provides real time feedback and reporting, allowing users to modify or create new rules with the latest insight, without the need for coding or IT support.

“We have strategically partnered with organisations that share our belief and drive to fundamentally deliver a smarter, simpler platform that will save advisers time on quotes and administrative tasks and provide an engaging platform to deliver for their clients,” said Marc Fabris, Zurich’s head of digital.

Andrew Gill, Pacific Life Re Australia’s managing director, said the tie-up will allow them to “reinvigorate” Zurich’s adviser portal.

“Our system’s intuitive application system will simplify the sales journey and deliver higher straight through acceptance rates for Zurich’s customers,” Gill said. “Zurich (has) big ambitions in the Australian market, and we are pleased to be supporting them, through our UnderwriteMe technology, in achieving these ambitions.”