Award-winning insurtech Appsure shares tips on overcoming adversity

It was named one of the winners of IB's 5-Star Technology awards for 2022

Award-winning insurtech Appsure shares tips on overcoming adversity

Technology

By Roxanne Libatique

Early this month, Insurance Business Australia (IB) released the winners of its 5-Star Technology awards for 2022.  One of the winning attributes was an ability to overcome adversity – and Appsure, one of this year's winners, shared with IB how it thrived despite the persistence of the COVID-19 pandemic, geopolitical issues, and other factors resulting in a difficult insurance market.

Appsure commercial director Andy Todd told IB that the company overcame adversity by adapting to clients' ever-changing needs. For example, it recently supported an important client's enterprise architecture evolution.

“They initially relied on Appsure for much of the ‘back office’ processing of their policies and claims, but as they built their customer and staff portals and supporting automation, they started using our integration APIs to store and manage business process data,” Todd said. “This steered them to have business and customer functions specific to their requirements whilst still relying on Appsure to act as the core insurance administration system.”

Todd urges insurance companies to focus on solving problems for their clients, a key to success and a central focus for the team.

“We work hard to understand the same market conditions and challenges that the insurance industry faces, but we recognise there is no one-size-fits-all solution. Appsure is designed to provide flexibility in operation so that we can assist customers in a way that works best for them,” he continued.

You may learn about Appsure and its outstanding technology solutions by reading its company profile, or find the rest of this year's IB 5-star technology providers by reading the IB 5-Star Technology 2022 report.

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