Insurance broker and risk advisor Marsh has announced the appointment of Tamara Simpkins Franklin (pictured) as chief digital, data, and analytics officer, effective October 01. Franklin will be based in New York and report to John Doyle, president and CEO of Marsh.

In her new role, Franklin will be responsible for designing and implementing digital technologies and enhancing Marsh’s use of data and analytics. She holds degrees from Yale and Harvard, and has more than 25 of experience leading digital transformations for large multinational organisations.

Franklin joins Marsh from IBM, where she most recently served as vice president of media and entertainment solutions for North America. She has also held positions at Scripps, Time Warner and Motorola.

“More than ever, our clients are looking to use the power of digital solutions to help them manage a rapidly changing risk and insurance landscape, especially in light of the COVID-19 global pandemic,” Doyle said. “With her extensive experience driving digital transformation and developing digitally enabled client solutions, Tamara will help us achieve our goal of further digitising the client experience.”

“Marsh’s commitment to giving clients access to advanced digital technology has greatly impressed me,” Franklin said. “I look forward to working with its talented team to use Marsh’s substantial data and analytics capabilities to further build on its market-leading solutions.”