The Big Interview
As CEO of Elliott Australia Group, John Elliott is in charge of the direction and growth strategy of this fast-growing business, which has set itself a target of acquiring a massive 50,000 new clients by 2017, after 3,000% growth during the last six years. Though this target would involve an escalation in the client acquisition rate from 15 per day to 50 per day by mid-next year, Elliott has already overseen growth from seven clients per day in mid-2014, and with his track record the industry should watch his future growth with interest.
Along with his team, John has achieved several breakthroughs in online insurance, including Australia’s fi rst online comparison service for home insurance which resulted in nearly 30,000 quoting opportunities. In addition, he has developed Australia’s fi rst site offering workers’ compensation information and placement for every state in Australia and fully automated online products for his clients. Elliott’s goals extend to assisting those around him, with the hope of turning 10 of his ARs into millionaires in fi ve years. With his focus on new talent development and technology, as well as a belief in the opportunities available in the industry, he is said to hope the insurance industry will be different by the time he leaves it.