New Zealand insurer Southern Cross Health Society has been recognised at the 2018 NZ Direct Marketing Awards.
Southern Cross Health Society was the only insurer to bag awards at the event. Its revamped member engagement programme won four awards including:
Southern Cross Health Society chief marketing officer Chris Watney welcomed the recognition and acknowledged the work of the team.
“Health is of utmost importance so empowering our members with new tools to be in better control of their health, including and beyond insurance, is part of our strategy to assure members of their health and wellbeing,” Watney said. “Our aim was to grow and retain membership, help members better understand their policies and benefits, increase digital adoption among members, lift engagement and improve our communication processes.”
Watney noted the programme, which features a new marketing data framework, drove more personalised communications. All targets were exceeded, there was a notable increase in digital channel usage and engagement, and operational processes saw marked improvements, she added.