NZ insurer launches latest 'active insurance' programme

NZ insurer launches latest 'active insurance' programme | Insurance Business

NZ insurer launches latest

Insurance company Accuro has launched a free wellbeing programme, which it claims is a New Zealand first.

In partnership with Synergy Health, Accuro created Health Hub, which offers its members access to support, information and resources to improve their health. The idea is that when members sign up to Accuro Health Hub, a simple questionnaire will set a benchmark on different aspects of their lifestyle. The Health Hub then provides resources and regular information updates, customised for each member. It is available to Accuro’s 30,000 members, who can also invite their family members to join them in the programme, even if they are not covered by an Accuro policy.

According to Accuro, the programme follows a membership survey in 2018, which revealed that 74% of its members wanted resources to aid in managing and wellbeing of themselves and their families.

“We want to go beyond being a passive insurer by working proactively with our members to help them stay healthy and well,” Accuro Health Insurance Geoff Annals said. “Individuals and families can club together and take part in regular team challenges, so they can help, support, motivate and even compete with each other.

“There will be regular nationwide challenges so teams can see how they are doing compared to others in the Health Hub,” he noted.

Annals claims Accuro Health Hub is the only membership-wide healthy lifestyle support programme offered by a New Zealand health insurer.

“The Accuro Health Hub joins Best Doctors, SkinVision and bowel cancer screening kits as active benefits that Accuro offers its members in supporting their health before they might need to call us,” he added. “We call it, ‘Active Insurance’.”

The Accuro Health Hub is available through a web portal and smartphone / tablet app.