Bupa has partnered with WTW in the United Kingdom and will be using the latter’s Radar Live as the health insurer’s lead pricing platform.

“We are delighted Bupa UK has chosen to work with WTW,” commented Tim Rourke, UK head of property and casualty pricing, product, claims, and underwriting at WTW.

“By confirming Radar Live as their pricing platform of choice, Bupa is well placed to enhance its digital capability by offering cutting-edge pricing and underwriting excellence that will help build on their commitment to improved customer engagement and satisfaction.”

According to WTW, the benefits of using the platform include improved pricing, greater accuracy in predicting customer claims, and enhanced underwriting performance.

“At Bupa,” said UK chief commercial actuary Adrian Baskir, “our ambition is to be the most customer-centric company in the world, and using the Radar Live platform supports that ambition by offering a more agile, personalised experience for our customers when it comes to pricing.

“This forms part of our transformation strategy, which is continuing at pace so we can adapt to the changing external environment and transform Bupa to meet changing customer expectations.”