The new deal will see AIA become the club’s “global principle partner” and the insurer’s logo will appear on the club’s kit until 2022.
Exact financial details of the agreement have not been disclosed, but according to the London Evening Standard, Tottenham Hotspur, commonly known as Spurs, will receive more than the £16 million per year indicated in the previous contract, which began in 2013.
As one of the largest life insurance companies in the Asia-Pacific region, AIA can help Spurs increase its presence and fanbase in Asia, as well as boost its status into a global name in football, competing with the likes of bitter rival Arsenal, Manchester United, and Liverpool FC. Additional summer promotional tours in Asia are to be expected.
Ng Keng Hooi, chief executive and president of AIA Group, said: “Expanding our partnership with Spurs will enable more frequent and innovative activities for our customers, agents, employees, as well as others in our local communities, to interact with the Spurs players, coaching and support staff on the ground in Asia.”
Daniel Levy, chairman of Tottenham Hotspur, added: “We look forward to continuing to work closely with AIA in the coming years as we look to further support the objectives of both organisations in the Asia-Pacific region.”
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