A worthwhile investment: each dollar a business spends on hurricane protection reduces loss exposure by an average of US$105, a study by global insurer FM Global has revealed.
“Businesses often wonder if they are getting a good return when they invest in preventing hurricane-related wind and flood damage,” said Brion Callori, senior vice president and engineering & research manager at FM Global. “This analysis has yielded a pretty convincing answer. And the 1-to-105 ratio doesn’t even reflect the business repercussions of a major hurricane loss such as damage to reputation, market share, and shareholder value.”
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