Great Eastern teams up with Singtel to support e-sports

Agreement marks insurer’s first foray into sponsoring the rapidly growing scene

Great Eastern teams up with Singtel to support e-sports

Insurance News

By Gabriel Olano

Great Eastern and Singtel have signed a memorandum of understanding (MOU) to support the growing e-sports scene in Singapore.

Through the MOU, Great Eastern will become the exclusive insurance partner for Singtel’s PVP Community Leagues and jointly engage the Singaporean gaming community to develop their passion for e-sports.

Alongside the signing, Singtel unveiled PVP Community, which is composed of two leagues: PVP Campus, which is open to all tertiary students, and PVP Corporate, which targets working professionals. Both leagues will culminate in a finale event titled PVP Carnival at the end of the year.

While Great Eastern has been actively supporting traditional sports events, such as the annual Great Eastern Women’s Run, this is the insurer’s first foray into e-sports, which is rapidly gaining popularity worldwide. The 2019 Southeast Asian Games will feature e-sports as a medal event for the first time.

“Great Eastern is very excited to team up with Singtel… to engage the local community and youths in their passion for e-sports,” said Ryan Cheong (pictured right), managing director of strategy and transformation at Great Eastern. “Like traditional sports, e-sports champions values such as discipline, perseverance and hard work. We hope that with the engagement through e-sports, we would have a better appreciation of this emerging customer segment.”

“We’re pleased to have Great Eastern support PVP Community alongside their traditional sports initiatives,” said Arthur Lang (pictured left), CEO of Singtel’s International Group. “This is a strong acknowledgement of e-sports and gaming and what we aim to achieve with PVP Esports – building a vibrant gaming ecosystem at local and regional level. Partnerships are important to our ambitions and we hope to bring together more like-minded partners who are passionate about e-sports and developing the community.”

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