Manulife Singapore has launched the Digital Stars platform, which provides its agents with a personalised and verified website where customers can contact them.
The platform has real-time chat functions and allows customers to select the agents they want to work with, based on information the agents display on their website,
“Given that the website is verified, potential customers are assured that the financial consultants they are interacting with are qualified, legitimate and real,” Li Choo Kwek-Perroy, chief customer officer and chief transformation officer of Manulife Singapore, told Singapore Business Review.
The Digital Stars platform acts as a distribution hub as well as a digital business platform, which allows its financial advisors to connect with their clients and tend to their financial needs.
“Digital Stars not only creates digital visibility for our advisor force, but allows them to add a personal touch in an often impersonal digital world,” Kwek-Perroy said.
Manulife is open to upgrading the platform in the future by adopting new technology such as AI capabilities, virtual reality, and speech recognition in order to bring new services to customers.
The move by Manulife is among a trend of insurance industry players adopting digital technology, not to replace its agents and other intermediaries but instead to enhance the services they provide to their clients.