Manulife partners with LIMRA to strengthen agent recruitment

New assessment tool seeks to find the candidates with the best qualities

Manulife partners with LIMRA to strengthen agent recruitment

Insurance News

By Gabriel Olano

Manulife and Life Insurance Marketing and Research Association (LIMRA) have signed a three-year deal, as the global insurance giant seeks to recruit the best insurance advisors in Asia.

The partnership will see Manulife’s Asian markets adopt LIMRA’s Career Choice tool, which helps in identifying and assessing candidates who are committed to providing best-in-class professional financial and insurance advice, according to a statement from Manulife.

Candidates are evaluated by the tool through a set of market-specific questions and an easy-to-use self-generated report, measuring their potential, entrepreneurial spirit and prospecting courage. The tool will be first rolled out in Singapore and Hong Kong, followed by other emerging markets in Southeast Asia later this year.

“Our insurance agents and advisors are widely recognised by our customers across Asia for the quality of service, financial knowledge, and professionalism they provide,” said Chris Au, chief agency officer, Manulife Asia. "We are thrilled to partner with LIMRA as part of our plan to grow our agency force, efficiently and strategically, by hiring high-achievers in our Asia markets.”

Upon being recruited, Manulife will provide advisors with various learning and development programmes, including the recently launched Manulife Business Academy to give them a strong head start in their career.

“The opportunity to work with Manulife is very exciting. Our Career Choice™ tool is one we built specifically for predictability, where we can identify whether an individual will become a successful life insurance advisor,” said Bosco Lau, regional CEO, Asia at LIMRA. “It will help Manulife to recruit the best candidates. And, for candidates, it will help them better understand the value they bring to people's lives as they provide the needed insurance advice to customers.”

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