Allianz Australia hits six for cricket tour with sponsorship

Allianz Australia hits six for cricket tour with sponsorship | Insurance Business

Allianz Australia hits six for cricket tour with sponsorship

Allianz Australia has sponsored the 2018-19 Baggy Blues Cricket Tour of rural and regional NSW, in partnership with Rural Adversity Mental Health Program (RAMHP), the NSW Baggy Blues, and the NSW Government Ministry of Health.

The tie-up aims to reduce the stigma surrounding mental illness, increase knowledge of the mental health resources available, and increase community spirit for those living in drought-affected regions and communities experiencing tough times.

The tour included several matches and mental health seminars across rural and regional NSW over the past five months, including Dubbo, Griffith, and Lismore.

“Sponsoring the Baggy Blues Tour has given us an opportunity to support drought-affected communities and at the same time raise awareness of mental illness and the resources available to support people during this difficult time,” said Brett Williams, Allianz Australia head of regional and rural. “There is a strong correlation between physical activity and positive mental health outcomes so there is no better way to bring attention to this important topic than with a cricket match. As part of the Baggy Blues Tour, Allianz Australia has sponsored the teams' uniforms and supported logistics on match day, and we are honoured to have been involved in this great initiative.”