A South African insurer has entered into a joint venture with two Australian insurers to expand the footprint of its behaviour tracking programme.

The hook-up between Discovery Limited, life insurer AIA Australia, and non-profit health and care company GMHBA will see to the creation of a new health insurance brand myOwn.

The joint health insurance brand will initially offer insurance and Discovery’s Vitality programme, which rewards healthy lifestyle choices and helps track clients’ fitness, and will soon launch life insurance, Reuters reported.

“Discovery is pleased to join with AIA Australia and GMHBA to bring this innovative health and life insurance offer to Australians to foster happier, healthier lives,” said Barry Swartzberg, CEO of Vitality Group, a subsidiary of Discovery.

The financial details of the deal were not disclosed.


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