Health Insurance Fund of Australia (HIF) has launched six new Extras products to give its members more choices.
HIF created the new range of Extras products – Basic, Value, Simple, Essential, Advanced, and Top Extras – after finding out what its members are looking for in relation to Extras cover. Aside from giving HIF members more choices, the new products enable the private health insurer to simplify its offerings and provide greater upfront value and benefits.
HIF head of product Nikesh Hirani said the products are easier to understand and provide higher benefits and flexibility with annual limits.
“We have listened to what our members and the wider community are looking for when it comes to their Extras cover, and simplicity was a common theme,” Hirani said.
HIF encouraged its members to read through the simplified products and align them with their lifestyle to find out what type of Extras cover is right for them, noting that they can also choose their registered dentist, optician, and other Extras providers.
“To stay fit and healthy, you need more than just cover in an emergency situation; you need services that help to look after your eyes, teeth, bones, muscles, and mind,” said HIF CEO Justin James.
“Our goal is to ensure our members have choice and access to the best cover to suit their lifestyle and provide them with a sense of security.”
