Insurance giant IAG has backed the new alumni program recently launched by The Marketing Academy (TMA), a non-profit organisation that develops leadership capability in talented marketers from the marketing, media, advertising, and communications industries.

The TMA alumni consists of 90 talents who have graduated from the academy's scholarship program, and were selected following a three-stage selection process, which involved more than 300 nominations, 100 pitches, and 60 face-to-face interviews.

As founding partner of TMA's new alumni program, IAG will contribute funding, resources, and expertise to help ensure that TMA alumni and scholars continue to have access to ongoing learning, mentoring, and coaching, CMO Australia reported.

“The Marketing Academy provides Australia’s best and brightest marketing and media talent with world-class mentoring, coaching, and learning opportunities,” said Brent Smart, IAG’s CMO. “We’re proud to play a part in enabling the Marketing Academy to support the long-term development and growth of its graduates through the new alumni program.”