recently unveiled its new division under the brand Satellite.
The division will encompass its “main challenger” insurance offerings, according to a report from online publisher Mumbrella
IAG made the brand announcement on professional networking site LinkedIn, where marketing director Lewis Pullen shared a promotional video outlining the division’s mission statement and goal as a “disruptor” in the insurance industry.
“We’ve reached a unique milestone in our journey. Time to evolve, aim higher and achieve more,” he said.
“This has been an all-consuming project for me since I joined IAG in June, and one of the most enjoyable internal brand initiatives I have worked on. This opportunity was also the reason I joined IAG. This should set us up well for the next three years of disruption. Satellite is our challenger operation, as Jetstar was for Qantas and Esurance is to Allstate in the US.”
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