Lockton has launched a new Affinity Scheme business in Australia, New Zealand, and the Pacific.
Tanya Dasgupta (pictured), who recently joined Lockton as national manager – Affinity Schemes from Aon, will lead the new business.
Dasgupta has nearly 20 years of knowledge and experience within the Affinity SME segment and a background in strategic growth planning, developing customised digital insurance solutions, and spearheading distribution and partnership models across direct-to-market and association groups. She has worked in senior partnership and distribution management roles with international broking firms across Australia and New Zealand.
“In 2023, SME customers want more than a transaction online,” Dasgupta said. “People want to build a relationship with a brand and have a personalised experience.
“Our industry expertise and ability to build relationships based on trust and credibility will drive greater customer experiences.”
Lockton CEO for Australia and the Pacific region Paul Marsden said: “In a digital world, customer needs and expectations grow fast and far outpace current market offerings. SMEs are by far the largest employer and a segment where we can make a genuine difference through breakthrough innovations that meets their unmet needs.”
Annie S Pathania, who joined Lockton from Aon, will work closely with Dasgupta as partnerships & distribution lead.
“We are not interested in commoditising insurance policies,” Marsden said. “Tanya and Annie bring to Lockton all the capability and know-how required to set the bar even higher for service in the SME space and create an insurance experience that meets and exceeds the ever-changing expectations of customers.”
Also announced in February, Lockton Re boosted its cyber broking team by bringing in Matthew Silley as a broker in the cyber practice of its specialty division.