Trupanion Australia has been ranked first out of 86 pet insurance policies by Choice magazine, only a month after the Seattle-based insurer’s Australian launch.

Read more: Seattle-based pet insurer enters the Australian market

Trupanion Australia says it offers the best coverage in the market, allowing pet owners to budget for the unexpected, with its easy-to-understand policy, transparent pricing and payout percentages, no payout limits, and no complex sub-limits.

“We really are shifting the paradigm and it’s exciting to be part of that change,” said Stephen Rose, Trupanion Australia general manager. “Although it’s clear early on we are aiming for a no-fuss premium coverage, it will take some time for the industry, and the pet owners, to truly understand the change to a better value proposition. We know there is more to do, from increasing our digital footprint to extending our outreach to partnered vets around the country to allow responsible pet loving families the full Trupanion experience.”