NobleOak has introduced Wealth Maximiser, a new service aimed at helping Australians manage and build wealth.

NobleOak head of strategic ventures Lucy Winship said Wealth Maximiser combines digital solutions with personalised coaching to help Australians with their wealth management.

“Our approach of putting people at the centre of everything we do shapes how we design all our products and services. With Wealth Maximiser, we are continuing our commitment to help people avoid complexity by offering a unique blend of expert guidance and easy-to-action steps tailored to suit the diverse needs and financial goals of our customers, whether it be learning to budget, investing or even retirement planning,” she said.

Features of Wealth Maximiser

Key features of the service include goal setting, a wealth health diagnosis, strategies, and personalised wealth roadmaps.

Winship said Wealth Maximiser provides financial guidance without the costs associated with traditional financial advisors.

“We believe that financial security should be within reach for all Australians. We are excited by the opportunity to provide customers with the ability to gain invaluable financial insights and support without the traditional costs associated with being supported by a financial adviser,” she said.

The service follows a three-step approach:

• Needs analysis: Clients identify their financial goals and current situation through a questionnaire.
• Strategy assessment and coaching: Clients receive three wealth strategies to choose from, and a wealth coach helps them decide on the best course and create an action plan.
• Building wealth: Clients implement their chosen strategy with ongoing support from the Wealth Maximiser team.

The product’s launch comes after NobleOak released a report highlighting a trend towards financial security among Australians despite the rising living costs.