AA Insurance has been voted Most Trusted General Insurer in the Reader’s Digest Most Trusted Brands survey for the 12th consecutive year.

The annual survey looks at 70 categories of products and services across a range of industries to uncover more than 1,700 Kiwis’ views on the most trustworthy brands, selecting three of their most trusted brands for each category and rating them on a 1-10 scale for trust. AA Insurance won first place for its general insurance of car, home, and contents 12 years in a row.

Only three other brands – Whittaker’s, Sanitarium, and Dettol – have been recognised as Most Trusted Brands for 12 consecutive years, according to Richard Park, AA Insurance GM of marketing, product, and pricing.

“To be voted New Zealand’s most trusted general insurer 12 years in row is a testament to the hard mahi and dedication of all our people, even during these difficult times,” Park said. “For us, it’s about holding true to our core principles and values, always being there for our customers, and being focused on doing the right thing for them.”