After taking part in a recent global virtual event to raise awareness of domestic violence and support victims of abuse, AA Insurance has announced a donation of $30,000 to the Women’s Refuge in Auckland, North Shore, and Waikato.
AA Insurance was the first New Zealand insurer and largest organisation in the country to virtually take part in the recent International Shimmy Mob global event. The initiative, which began in the US, celebrated its 10th anniversary with around 70 AA Insurance staff and family members joining in to demonstrate their passion for the cause.
“At AA Insurance we are passionate about doing our bit to raise awareness that domestic violence is not OK,” said Nikki Howell, head of people & capability at AA Insurance. “One shimmy at a time to bring attention to the issue of domestic violence seemed liked a good way to raise awareness, be healthy, and have a bit of fun. It turned out to be even more important during the lockdown to get moving and be vocal about this issue.”
Howell pointed out that AA Insurance has supported Women’s Refuge in the past, so it made “perfect sense that we were donating to this charity through Shimmy Mob to help make a difference in keeping the women and children safe, especially at this time.”
“We hope the donation will help the Women’s Refuge to help others, including the purchase of new beds, furniture and upgrading shared spaces – ultimately helping to create a safe environment that those affected by domestic violence deserve,” said Howell.