An Auckland-based insurer has maintained its position as one of New Zealand’s most reputable companies for the third consecutive year.
The latest Colmar Brunton Corporate Reputation Index has ranked
AA Insurance fourth among 100 of New Zealand’s most successful companies.
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“We’re delighted to be within the top five companies again this year, alongside known and trusted household names like Air New Zealand, Toyota and Z Energy and Pak’nSave,” said
Chris Curtin, CEO at AA Insurance. “It speaks volumes about our reputation, and we’re honoured to represent our industry.”
Started in 2015, the index calculated overall reputation using the following measures: social responsibility, fairness, success/leadership, and trust.
Curtin said that among those pillars, Kiwis place greater importance on trust, which is also a key part of AA Insurance’s reputation.
Trust is especially crucial for “somewhat intangible purchases like insurance where customers are essentially buying a promise,” the insurer said in a statement.
“It’s taken us decades to build our reputation through hard work and customer care,” he said. “The public has come to trust that AA Insurance will always behave in a genuine manner and do the right thing, and we’re really proud of that.”
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