Online travel insurance provider Travel Insurance Direct has launched a new brand platform. The company said the launch was a tactical decision to speak more directly to younger travellers.

TID partnered with Revolver Capital for market research and South South West for the creative brand design, a report from bandt.com.au said.

“We’re thrilled to further develop the TID brand with a new logo and name which reflects our goal to provide customers with smarter insurance and technology,” TID Australia and New Zealand Head Kari Taylor said.

TID worked for a new look and feel across all its brand elements, including on the site and forthcoming media assets. The company said the brand was overhauled to be more contemporary to essentially be a pocket travel buddy.

“Research tells us that most travellers purchase insurance 24 hours to seven days out from departure, when they’re just about ready to go. We want to own that point in time by giving customers insurance that is technology-led and innovative,” Taylor said.


Related stories:
What brokers need to tell clients about travel insurance
Adventurous travellers have new insurance option