AIA enlists former Singapore football star to promote healthy living

Social media campaign’s winner will fly to London to watch a football match

AIA enlists former Singapore football star to promote healthy living

Insurance News

By Gabriel Olano

AIA has partnered with Nazri Nasir, football coach and former captain of the Singapore national football team, to encourage Singaporeans to adopt active and healthy lifestyles.

The insurer is a global principal partner of English Premier League side Tottenham Hotspur and is involved in engaging communities through football and healthy living. Nazri has supported Spurs since childhood and dreams of visiting the club at its North London home.

To help raise awareness, AIA has launched a social media contest, named AIA Mission: Spurs - Celebrating Courage Over Adversity, which will search for passionate Spurs fans in Singapore with the most inspirational story of overcoming life’s challenges and healthy living.

The contest’s winner and one companion will fly to London alongside Nazri to witness a match at Spurs’ home stadium.

“As an ex-professional footballer, I retired early and, unfortunately, was not prepared for the next chapter of my life,” Nazri said. “Having gone through setbacks, both physically and financially, I realised the importance of leading a healthy lifestyle and planning for the future. I hope to encourage more Singaporeans and the next generation to be the best that they can be through this initiative.”

Ho Lee Yen, chief customer and marketing officer of AIA Singapore, added: “We are very excited to work with Nazri to advocate healthy living and fulfil the dreams of Spurs fans of visiting the home of Tottenham Hotspur Football Club. As always, we want to challenge ourselves to go beyond the traditional insurance model as we continuously invest in Singaporeans’ health, enabling them to live healthier, longer, better lives.”



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