Prudential launches AI-powered health management app

Application to be rolled out across 11 markets in the region

Prudential launches AI-powered health management app

Insurance News

By Gabriel Olano

Prudential Corporation Group CEO Mike Wells (left) and Malaysian Health Minister Dr Dzulkefly Ahmad (right) at the launch ceremony in Kuala Lumpur

Prudential Corporation Asia has launched Pulse, a health management mobile application that provides AI-powered self-help tools and real-time information.

Pulse was first launched in Kuala Lumpur, in a ceremony attended by Prudential Corporation Group CEO Mike Wells and Malaysia’s Minister of Health, Dr Dzulkefly Ahmad. The app will be gradually made available to users in 10 other markets across Asia.

In a statement, Prudential said that it is taking a holistic approach in supporting individuals’ health journey. Through the app, it seeks to integrate personal health checks and management into everyday life by providing users with mobile tools and real-time information that they can access anytime and anywhere.

“Pulse marks a step change in health management in Asia by making healthcare more inclusive and accessible,” said Wells. “By supporting users in every step of their health and wellness journey, Prudential is going beyond its core business of providing protection and playing a greater role in helping people prevent and postpone the onset of diseases.”

The app’s users can access various offerings from global and local providers of health services.

These include UK-based Babylon (symptom checker and health assessment) and Tictrac (personal wellness services), and Malaysia-based DoctorOnCall (online consultation) and AIME (dengue outbreak predictor).

Using AI, Pulse will learn from the data and user interactions it receives to improve its features and deliver improved services.

“Pulse is a great example of how the public and private sector can work together to help empower people to be more proactive, preventive and promotive in their approach to healthcare,” Dzulkefly said. “With instant, reliable and relevant health information at their fingertips, people will be able to make more informed decisions when it comes to managing their own health, particularly in the care of non-communicable diseases.”

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