Women Leaders in Insurance | Elite Women 2023

Closing the gap

The 2023 IB Elite Women awards celebrate the top women leaders in insurance in Australia.

Industry expert Kristi Riedel, vice president of the Association for Women In Insurance (Qld) and barrister at Level Twenty Seven Chambers, lists the traits expected of female leaders in insurance:

  • confidence 

  • ability to take decisive action 

  • ability to make difficult decisions 

  • ability to inspire their team and extract the best from them 

She says, “I have worked with industry leaders who are considered preeminent in their areas of expertise, and while intellectually brilliant, what I found most impressive about them was their unfailing politeness, thoughtfulness and kindness. Those are the qualities that caused those people to stand out.”


Nilima Pokala
“My desire and genuine passion for this industry to help people automatically outshone the disadvantages”
Nilima PokalaSureInsure Insurance Advisors


Building a career

According to the Australian national census, 28% of women in Australia were born overseas, and two of 2023’s Elite Women feature in this demographic.

Jenny Whitby, senior cyber underwriter at ATC Insurance Solutions, left the UK in 2022 and has since been focusing on building out her firm’s cyber portfolio.

“It’s been a whirlwind year of attending nationwide events, building my network, and generally trying to kick as many goals as I can both personally and professionally,” she says. “As a woman in both the insurance and tech industries, it’s a privilege to turn my attention towards the Australian market. To have made a difference and to have been nominated for an award like this after only having been here for 12 months is an incredible feeling.”

Fellow winner Nilima Pokala moved from India. She has been able to succeed due to her mindset. The principal, managing director and co-founder of SureInsure Insurance Advisors highlights her “self-motivation” and “hunger.”

“Being female and of Indian ethnicity did throw a few curveballs my way, but that was temporary, as every time my work spoke for me, and my desire and genuine passion for this industry to help people automatically outshone the disadvantages,” she says. “In the past, when I was paid less as compared with my male colleagues, I stood up for myself and actually made my bosses listen to me.”

Born and raised in Melbourne, Michelle Domanski faced challenges relating to work-life balance. However, the claims team leader for GT Insurance persevered, attempting “to give 100%” to her family and her employer.

“That’s an ongoing challenge I think a lot of working mums or other females experience,” she says. “You need to learn to say no, and that was probably the hardest thing for me, whether that be saying no to being invited to an event at work, out of work hours, working overtime on a weekend, or saying no to a family event on the weekends.”


Jenny Whitby
“I’m all for women supporting women”
Jenny WhitbyATC Insurance Solutions


Elite Women share their keys to success

“Don’t do it alone,” says Whitby. “Find your mentors. Find the people who get you and are like minded and able to support each other, and you’ll be able to succeed. I’m all for women supporting women.”

Whitby also emphasises the importance of patience in crafting a career.

“You have to do the work and take your time before you deserve the recognition and the promotions,” she says.

Echoing this sentiment, Domanski says, “There are a lot of setbacks, and younger people need to understand there will be those setbacks, but just keep trying and give 110%, and you will get there.”

Whereas Pokala recognises that there is a strong sense of achievement for those who can be there for their clients.

“Every day is rewarding when you genuinely help someone with correct coverage and/or their claims. Getting them the maximum entitlements in their time of need is very satisfying,” she says.


Elite Women mentorship

Leading and inspiring are key elements of being an Elite Woman, forging a path for others to follow.

Whitby describes the initiatives she believes in and wants to share with others in the industry:

  • equal parental leave  

  • improving monitoring of the talent pipeline to nurture young female talent  

  • boosting inclusivity for after-work events  

Domanski is another Elite Woman who wants to encourage greater networking.

She says, “We need to offer more opportunities for women to get involved in industry events, whether outside of work hours or during work hours. There are a lot of opportunities for men to attend golf days and network. There just don’t seem to be a lot for women.”

And another change she wants to promote is increased education on neurodiversity and compensation.

“I think there is still a big discrepancy between what males and females get paid in our industry, so it would be good if there was transparency on salaries.”

Pokala’s own mentorship principles build on this. She would like to drive a greater focus on:

  • upskilling 

  • making diversity a strategic priority 

  • mandating that salary figures be disclosed  


Elite Women industry insights

The analysis above compares well with IB’s survey, which probed the nominees and their nominators by asking the following questions and including a sample of responses.

What makes a woman of influence in insurance?

  • “excellent skills who achieve great things”

  • “great at relationship management”

  • “high emotional intelligence”

  • “inspires other women to achieve”

What is the most difficult thing about being a woman in the insurance industry?

  • “lack of senior leadership mentoring young talent”

  • “gender pay gap”

  • “quantitative disadvantage: too few women”

  • “stereotyping and unconscious bias”

  • “no maternity leave”   

What is it about insurance that makes it important to recognise top-performing women?

  • “Women are reluctant to promote themselves.”  

  • “Promotion boosts inspiration and celebration.”

  • “It helps attract younger talent.”

  • “There’s still an imbalance of genders.”

  • “It helps drive greater equality and pay.”  

If two candidates were evenly matched, would you promote a female over a male?

  • There were zero answers for yes. All instead referenced factors such as competency, work ethic and ambition as the determining criteria.  

Michelle Domanski
“Younger people need to understand there will be those setbacks, but just keep trying and give 110%, and you will get there”
Michelle DomanskiGT Insurance


Elite Women reflect on the industry

Providing an overview of the fundamentals of progress as an insurance industry leader, expert Riedel says, “It is useful to take a step back and focus on things like being authentic to yourself, connecting with your colleagues and treating others with kindness and respect. Those characteristics never go out of style and without fail, leave a lasting, positive impression.”

Pokala shares that, in her view, the industry is in a better place, but more could be done to usher in a greater number of Elite Women in the future.

“It has vastly improved, but clearly, we still have a way to go,” she says. “We need more dedicated mentoring of junior staff, including women, helping them with their career goals and objectives. More diversity and inclusion committees and meetings are required. I wish I had all this 20 years ago.”

Whitby picks out remote working as a key tool for any woman considering parenthood.

“I’m not a mother, but it’s something that’s definitely on my radar as far as what it’s going to look like in terms of workload and the home workload. Women have been told they need to do it all, and we now have more opportunities to have careers, which is fantastic.”



Women Leaders in Insurance |
Elite Women 2023

  • Aimee Henderson
    WA State Manager and Senior Broker
    Grace Insurance
  • Alison Smith
    Head of National, Australia
  • Angela O'Neil
    General Manager, Broking
  • Anita Lane
    Co-Founder and Director
    Solution Underwriting Agency
  • Barbara Stenning
    National Head of Claims
    Berkley Insurance Australia
  • Chrissy Cheeseman
    National Operations Manager – Crawford TPA
    Crawford & Company
  • Claire Ohannessian
    Chief Client Officer
  • Demetra Day
    Head of Distribution, Australia and New Zealand
  • Drew Schnehage
    Managing Director
    Innovation Group Australia
  • Fabrizia Roberto
    Co-Founder and Chief Executive Officer
  • Gail Murray
    Principal Broker
  • Geniere Aplin
    Chief Executive Officer
    EML Solutions
  • Gina Brasher
    Senior Broker
  • Heather Blanco
    Chief Executive Officer
  • Helen Stephens
    Chief Executive Officer and Director
    Simplex Insurance Solutions
  • Ilona Strong
    Hall & Wilcox
  • Jen Bettridge
    Clear Leader
    Clear Insurance
  • Jennifer Steger
    Senior Account Manager
    Trade Risk
  • Jessica Jenkins
    National Corporate Relationship Manager
    Solution Underwriting
  • Jodi Sharman
    Corporate Manager
  • Julijana Sumner
    Head of Claims
    AXA XL
  • Kezia David
    Special Counsel
    Hicksons Lawyers
  • Lilly Lazarevski
    Executive Manager, Commercial and Agri
    CGU Insurance
  • Lisa Carter
    Managing Director
    Clear Insurance
  • Lorelle Hillman
    General Manager, Partnerships
  • Lynne Crockford
    Head of Finance and Human Resources
    NM Insurance
  • Menna Troughton
    National Manager, Operational Excellence
    Crawford & Company
  • Michelle Morrissey
    National Claims Manager
  • Monique Reibelt
    Client and Operations Lead – Professional and Executive Risks
    Honan Insurance Group
  • Prudence Chang
    Executive Manager – Business Development and Partners
  • Rebecca Fox
    Managing Director
    Fox Insurance Solutions
  • Retha Van der Merwe
    Executive Director
  • Roslyn James
    Principal and Operations Manager
    Austbrokers SPT
  • Sarah Lyons
    Chief Executive
  • Stephanie Blewett
    Senior Talent Advisor
    Honan Insurance Group
  • Taela Bloemers
    Status Insurance Brokers
  • Tiana Luvale
    Principal, Broker Engagement and Communication
    CGU Insurance
  • Tracy O'Brien
    Assistant Broker
    AUZi Insurance
  • Yvette McLaughlin
    Sparke Helmore


As part of our editorial process, Key Media’s researchers interviewed the subject matter expert below for an independent analysis of this report and its findings.
  • Kristi Riedel
    Vice President of The Association for Women in Insurance (Qld)
    Barrister at Level Twenty Seven Chambers


Applications are now open



Insurance Business Australia invited insurance professionals from across the country to nominate exceptional female leaders for the annual Elite Women list. Nominators were asked to provide details of their nominee’s achievements and initiatives over the past 12 months, including specific examples of their professional accomplishments and contributions to the industry as a whole.

The Insurance Business team reviewed all nominations, examining how each individual had made a meaningful contribution to the industry, to whittle down the list to the final 53 Elite Women.

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